The Image Alpha Group provides services in the design and implementation of e-commerce strategies for both small and large enterprises. Image Alpha was responsible for the development and implementation of Paddyfield.com, now recognized as one of Asia's most successful e-retailers.
Other areas of activity include international trade facilitation and electronic publishing and distribution (e.g. The Asian Review of Books).
Image Alpha's principal, Peter Gordon, has taught e-commerce strategies as part of a Hong Kong University degree course in Shanghai.
The Group's technology consulting operations date to 1989, and include local-language development, Asian market development and editing and publishing of technology publications. Clients have agencies of the Hong Kong Government and leading multinationals in Hong Kong and abroad.